This is by far and away the best performing Phoenix and Beau soap I've used. I don't know if there is a change in the making process but something is different. A first sniff gives you a dark, warm, smoky leather with a hint of chocolate. When you begin to lather the scent becomes more apparent with a hint of sandalwood making its way into the aroma. Half way through the first pass this aroma fades ever so slightly into the background as a very subtle floral note comes to the front. It compliments the smoky aroma very well. Post shave the skin feels well hydrated, soft and smooth with the scent leaving the floral notes at the front with chocolate undertones. As with all P&b soaps the performance is very slick, lather is light and forms easily. Whitechapel seems to have something extra which makes it one of the best soaps I've ever used. I would welcome a matching cologne and Whitechapel will definitely be making a regular appearance within my rotation. Service from Agent Shave was fantastic, they included some free samples, shipping was fast and the packaging very nice.